Few people think more than two or three times a year; I have made an international reputation for myself by thinking once or twice a week.
-George Bernard Shaw

Gordon Ritter

General Partner

Executive Assistant

Lacey Ward


Gordon Ritter is a Founder and General Partner of Emergence Capital Partners. Prior to founding Emergence, he spent over 15 years founding and building companies which pioneered new markets including embedded web-based interfaces, server appliances, "On Demand" services for the SMB market and web-native application development. In 2003, he led Emergence Capital's first investment, which was in Salesforce.com. Gordon was named to the Forbes' Midas List of the top venture capital investors in 2007, 2012 and 2014.

Gordon currently sits on the boards of five companies, including the leading cloud life sciences company, Veeva Systems. Gordon invested in Veeva in 2008 when the company had 30 people and $2 million in revenue. He has played a key role in the company's development, and he is currently the chairman of the board.

Prior to founding Emergence, Gordon was co-Founder and CEO of Software As Service, a web services platform company he created with Marc Benioff, the Chairman and CEO of Salesforce.com. Software As Service is the origin of Salesforce.com's Salesforce1 platform. Prior to founding Software As Service, he was Vice President of the $3 billion IBM Global Small Business division, created as a result of IBM's acquisition of his company, Whistle Communications in 1999. He was responsible for IBM's launch partnership with Salesforce.com. Prior to IBM, Gordon was co-Founder and President of Whistle, a pioneering Internet appliance and services platform for small and medium-sized businesses. Gordon also co-founded Tribe Communications, a networking infrastructure company, and he was a VP of Capital Markets at Credit Suisse First Boston in New York.

Gordon has a B.A. in Economics from Princeton University, where he rowed on the heavyweight crew team. He lives in San Francisco with his wife and four children. He enjoys a range of endurance sports and recently climbed both Denali and Aconcagua.